WHO WE ARE

Force Promotion: Step into the light

The XXL format letters of our advertisers’ brands make up 80% of our core business.
They are an essential part of the urban landscape, a real beacon in the city.

The story began 40 years ago, serving media such as cinema, radio, television, and even Formula 1…

Today, building on this expertise, our family-run, innovative company is firmly focused on marketing and managing these major communications media, and has established itself as the benchmark for prestigious advertising agencies in Geneva.

Vue nocturne du pont du Mont-Blanc à Genève avec les enseignes lumineuses des toits visibles en arrière-plan, symbole de la publicité de prestige.
Enseigne publicitaire lumineuse Richard Mille sur les toits de Genève, visible de nuit depuis le pont du Mont-Blanc. Exemple d'affichage haut de gamme.

OUR MISSION

To offer and advise our customers on prestigious advertising media tailored to their communication strategy and budget, providing personalised support from the project phase right through to the implementation of the campaign, based on fundamental points such as security, responsiveness and guaranteed impact and quality.

Constantly responding to changes in the market by modernising existing media or proposing new ones.

Customer satisfaction is at the heart of what we do. The success of our collaborations results in the renewal of annual contracts and sometimes the creation of mixed-media projects. An advertiser who has a neon sign with us can also run a digital campaign on the screens of a luxury hotel or launch a print campaign in the centre of Geneva!

OUR TEAM

Portrait de Daniel Berset, fondateur de Force Promotion, régie publicitaire spécialisée en affichage print, street marketing et enseignes à Genève.

Daniel Berset

Founder

Portrait de Ludivine Berset, directrice de Force Promotion, en charge du développement stratégique et des opérations publicitaires à Genève.

Ludivine Berset

Director

Julie Schillaci

Head of Communications

Portrait de Madeleine Miville, secrétaire de Force Promotion, en charge du suivi administratif et de la gestion quotidienne.

Madeleine Miville

Secretary

Vanessa Pinto

DOOH Development
French-speaking Switzerland

Justine Gentina

Digital Marketing Assistant

SIGNS
SIGNS