WHO WE ARE

Force Promotion: Step into the light

The XXL format letters of our advertisers' brands make up 80% of our core business.
They are an essential part of the urban landscape, a real beacon in the city.

The story began over 30 years ago in the service of media such as cinema, radio, television and Formula 1...

Today, building on this expertise, our family-run, innovative company is firmly focused on marketing and managing these major communications media, and has established itself as the benchmark for prestigious advertising agencies in Geneva.

Night view of the Mont Blanc bridge in Geneva, with the illuminated signs on the roofs visible in the background, a symbol of prestige advertising.
Illuminated Richard Mille advertising sign on the roofs of Geneva, visible at night from the Mont Blanc bridge. An example of top-of-the-range advertising.

OUR MISSION

To offer and advise our customers on prestigious advertising media tailored to their communication strategy and budget, providing personalised support from the project phase right through to the implementation of the campaign, based on fundamental points such as security, responsiveness and guaranteed impact and quality.

Constantly responding to changes in the market by modernising existing media or proposing new ones.

Customer satisfaction is at the heart of what we do. The success of our collaborations results in the renewal of annual contracts and sometimes the creation of mixed-media projects. An advertiser who has a neon sign with us can also run a digital campaign on the screens of a luxury hotel or launch a print campaign in the centre of Geneva!

OUR TEAM

Portrait of Daniel Berset, founder of Force Promotion, an advertising agency specialising in print advertising, street marketing and signage in Geneva.

Daniel Berset

Founder

Portrait of Ludivine Berset, Director of Force Promotion, responsible for strategic development and advertising operations in Geneva.

Ludivine Berset

Director

Portrait of Julie Schillaci, Communications Manager at Force Promotion, specialising in brand visibility and campaign coordination.

Julie Schillaci

Head of Communications

Portrait of Madeleine Miville, secretary of Force Promotion, in charge of administrative follow-up and day-to-day management.

Madeleine Miville

Secretary

Portrait of Manon Lhotellier, marketing and sales assistant at Force Promotion, supporting field operations and customer relations.

Manon Lhotellier

Marketing & Sales Assistant

Signs
Sartoro prestige poster on the escalators of the Mont-Blanc car park in Geneva - Force Promotion
Advertising for Mont-Blanc watches in the escalators of the Mont-Blanc car park, Molard entrance Geneva

Showcase your brand at the heart of flow and luxury this autumn

From 1 October 2025Position your brand on the exclusive covering of the escalators in the Mont-Blanc car park, a strategic and prestigious location at the height of the season.

Showcase your brand at the heart of flow and luxury this autumn

From 1 October 2025Position your brand on the exclusive covering of the escalators in the Mont-Blanc car park, a strategic and prestigious location at the height of the season.