Geneva’s iconic luxury watchmaker, Vacheron Constantin has embodied watchmaking excellence and timeless elegance since 1755. In 2025, the company celebrates its 250th anniversary. This prestigious anniversary is part of a strategy to build an international reputation that matches its heritage. Already present with a sign on the Quai des Bergues, the house wanted to take its visual influence even further, by joining the Geneva’s most emblematic roof bar.
Located at Quai du Mont-Blanc 7, facing Lake Geneva and just steps away from the city’s most prestigious hotels, this historic building enjoys exceptional visibility, in the heart of one of the most photographed panoramas in the city. This prime positioning is no coincidence: it marks a new step in Vacheron Constantin’s visibility strategy, taking over a prominent spot once occupied by Jaeger-LeCoultre. A smooth transition within the Richemont group, reflecting a continuity of excellence and prestige.
The new illuminated sign was installed on 6 July 2025, under a perfectly clear sky, offering a dazzling presence in the Geneva nightscape from dusk onwards.
Force Promotion had the privilege of working alongside Vacheron Constantin to bring this project to fruition. From the technical study to the logistical coordination, right through to the final installation on the roof, each stage has been orchestrated with precision and rigour. This project was carried out in close collaboration with our long-standing partner, Néon Lumière. This ensures that the sign blends in perfectly with the architecture of the building and is totally faithful to the brand’s visual identity.
Much more than a simple signage installation, this sign is part of an approach to strategic positioning to assert the company’s presence with ambition and accuracy of Vacheron Constantin in the heart of the world capital of watchmaking where heritage, innovation and international influence come together.
We would like to warmly thank the Vacheron Constantin teams for their renewed confidence and shared ambition. This project symbolises a shared vision: to combine excellence, visibility and local roots in a place steeped in history.
