To mark Watches and Wonders the brand The Swiss Collector specialising in the world of prestige watchmaking, has chosen to roll out its digital campaign at the Hôtel Beau-Rivage in Geneva. The aim? Capture the attention of a highly-qualified international audience, in perfect affinity with the brand’s values: excellence, exclusivity and expertise.
A top-of-the-range facility in a prestigious setting
The choice of Beau-Rivage was an obvious choice. Located in the heart of Geneva and renowned for its timeless elegance, the hotel welcomes a prestigious clientele every year, particularly during major watchmaking events. The digital screens, located in strategic areas of the hotel, benefit from a high level of visibility and blend naturally into a refined environment.
“The quality of the broadcast environment lived up to our expectations. The screens positioned in key areas of the hotel had excellent visibility, and the timeless elegance of the Beau-Rivage setting enhanced our content.”
– Cassandre Maître, Communications and Events Manager The Swiss Collector
A targeted audience, a perfectly aligned context
The Watches and Wonders attracts thousands of watchmaking and luxury professionals, collectors and enthusiasts every year. By choosing to broadcast its campaign during this event, The Swiss Collector may have affected “a particularly qualified audience, sensitive to exclusive worlds and high added-value propositions.”
Fluid, high-impact execution
In addition to the exceptional setting, our partners benefit from tailor-made support throughout the process. The Swiss Collector praised the technical quality of the media, the fluidity of distribution and our ability to meet the specific requirements of top-of-the-range brands:
“The screens positioned in key areas of the hotel have excellent visibility, and the timeless elegance of the Beau-Rivage setting has enhanced our content. This refined environment allowed The Swiss Collector to be set in a coherent and rewarding context, perfectly aligned with the codes of luxury and Swiss watchmaking. The fluidity of the broadcast and the technical quality of the media also contributed to a smooth, high-quality advertising experience.”
A partnership based on excellence
We are committed to understanding the specific challenges of each brand. Our responsive and attentive team offers customised solutions and locations with high strategic value. It’s this attention to detail and sense of service that our customer has praised:
“Nous recommandons Force Promotion. Leur capacité à proposer des emplacements exclusifs et “We recommend Force Promotion. Their ability to propose exclusive and strategic locations, as well as their perfect understanding of the requirements of top-of-the-range brands, make them a partner of choice. Their professionalism, responsiveness and the quality of the solutions they proposed enabled us to roll out an impactful campaign that was perfectly integrated into the event. Julie is very responsive and a pleasure to work with.”
The result: a coherent, effective and visible campaign
The presence of The Swiss Collector at Beau-Rivage Genève helped to position the brand in a setting perfectly aligned with its image and ambitions. Thanks to this premium digital campaign, the brand was able to capture attention, convey its universe and promote its offering to an affinity audience.
What if your brand was the next to shine at Geneva Watch Days?
Would you like to benefit from exclusive visibility in an exceptional environment during the week of the Geneva Watch Days from 1 to 7 September 2025?
Contact us today to book your digital site at Beau-Rivage Geneva or discover our other made-to-measure solutions.
