The 24 sqm backlit mega-poster installed on the façade of the C&A building in Sion benefits from a strategic location in the heart of the city, just 100 meters from the SBB train station.

Positioned opposite the main roundabout, it overlooks a key junction and captures the attention of converging pedestrian and vehicular flows across five distinct traffic axes, ensuring continuous and high-impact exposure.

Illuminated from 7:00 a.m. to 10:00 p.m., this format delivers extended visibility throughout the day. A true urban landmark, it is set within a dynamic retail environment and is scheduled to evolve into a 26 sqm megascreen, further enhancing its visibility and attractiveness.