Street-marketing

For its 19ᵉ edition, the Guitare en Scène festival has deployed a mixed media strategy to raise its profile with the public. A novel street marketing operation was added to an already well-established poster campaign in the Mont-Blanc car park, combining print and digital formats.

Manon Antoniello, the festival's communications officer, shares her thoughts:
"The street marketing action was a real novelty this year, and it worked very well. It was a different and effective way of reaching out to the public. We're also continuing to put up posters in the Mont Blanc car park, a medium we've been using for several years now and which is still very relevant for reaching our target audience."