Stand out from the crowd on an ultra-premium medium – an XXL-size exclusive. By covering the 4 glass walls of the escalators in the Mont-Blanc car park, on the Quai Général-Guisan (Molard and Fusterie entrances), you can offer yourself an exclusive medium.
“We are seeing a positive impact with an interesting target customer base, just a few meters from our store. This premium medium allows for direct and impactful communication with a target audience with high purchasing power. We have had positive feedback, particularly during single-product campaigns. The more repetitions there are on a single piece, the more we see demand increase directly in the store. The fact that our store is located opposite the parking lot helps to give meaning to our campaign on the escalators, creating a reminder for customers who don’t know that we are just a few meters away.
Thanks to Force Promotion for its responsiveness and availability, as well as its operational support with photo reports. Our collaboration is going very well!
Edwige Le Gavrian
Marketing Manager | Montblanc
The must-visit car park in the heart of Geneva’s hypercentre.
Its high footfall means it reaches a target audience of business people, as well as the clientele of the prestigious boutiques on Rue du Rhône and Rue de la Confédération.
