French-speaking Switzerland continues to thrive with impactful outdoor advertising campaigns, designed to capture attention at the right place and the right time. To mark the launch of our new DOOH network, two renowned advertisers, Live Music Production and Harmony Fitness, inaugurated this new offering through campaigns deployed in strategic locations, combining visibility, local relevance and brand power.
“Sion sous les étoiles” goes big in Sion
To support the famous “Sion sous les étoiles” festival, Live Music Production opted for a spectacular solution ahead of the upcoming installation of a 26 m² Megascreen: a 20 m² banner installed on the façade of the C&A store in Sion.
Located in the very heart of the city, just a short walk from the CFF train station, this placement offers:
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Massive exposure to both pedestrian and vehicular traffic,
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A strong visual presence within the urban landscape,
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A direct connection with the local cultural scene.
This impressive format ensures maximum visibility for the festival while already heralding the arrival of a major digital screen in the city center.
“The result is incredible! It’s magnificent, big, eye-catching — you can see it from far away!! Truly perfect!” — Adeline Berset, Head of Marketing / Promotion / PR, Live Music Production
Harmony Fitness takes over the Blandonnet parking in Vernier
On its side, Harmony Fitness chose a high-traffic proximity medium, launching a campaign on the barriers of the Blandonnet parking facility in Vernier.
This smart setup makes it possible to:
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Reach a local and active audience,
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Reinforce message recall through repetition at both the entrance and exit of the parking,
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Integrate naturally into the daily routines of motorists.
An effective strategy to boost brand visibility and build consideration among a dynamic urban audience.
Tailor-made solutions rooted in their territory
These two campaigns perfectly illustrate the importance of:
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Selecting locations aligned with the target audience,
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Adapting the format to the message and its context,
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Leveraging the full potential of outdoor advertising in French-speaking Switzerland.
Whether promoting a major cultural event or strengthening the presence of a local brand, outdoor advertising remains a powerful lever to create impact and memorability.
Do you have a campaign project in French-speaking Switzerland?
Force Promotion offers tailor-made solutions to turn every location into a genuine point of contact with your audience.