Night view of the Mont Blanc bridge in Geneva, with the illuminated signs on the roofs visible in the background, a symbol of prestige advertising.

Geneva voted 4th best destination in the world in 2024: a unique opportunity for brands to associate themselves with an exceptional city

Geneva has been named the 4th best destination in the world in the European Best Destination 2024 ranking. This recognition confirms the city's status as an essential crossroads for luxury, culture and innovation.

For brands, this distinction offers a unique opportunity to connect with a city synonymous with excellence. Here are some key strategies for making the most of this opportunity.

Illuminate Geneva's harbour with an illuminated sign

  • Maximum visibility An illuminated sign installed along the harbour offers unrivalled exposure, attracting the attention of residents and international visitors alike.
  • Alignment with the city's image This type of installation reflects the elegance and sophistication that Geneva embodies, reinforcing the perception of your brand.
  • Lasting impact The sign becomes a visual landmark that establishes a lasting association between your brand and Geneva's prestigious image.

Communicate in Geneva's luxury hotels

  • Captive audience Geneva's luxury hotels cater for a discerning international clientele, offering a unique opportunity to reach an upmarket audience.
  • Prestigious context By integrating your communication into these refined environments, your brand becomes directly associated with exclusivity and prestige.
  • Large format and digital formats In luxury hotels, we offer high-impact print formats and well-placed digital screens to capture the attention of upmarket customers.

Maximise your visibility at the Parking du Mont-Blanc

  • Frequent exposure and a diverse audience The Parking du Mont-Blanc welcomes a constant flow of visitors, including locals, international tourists and business travellers. This regular and varied flow ensures that your advertising campaign reaches a wide range of market segments, maximising the reach and impact of your message.
  • Flexible formats Whether it's through digital screens, serial displays or XXL formats, there are plenty of options to suit your communication objectives.
  • Strategic location : The Parking du Mont-Blanc is located in the centre of Geneva, a key point for capturing the attention of a diverse, fast-moving clientele.

Why is Geneva a strategic platform for brands?

  • International influence Geneva attracts opinion leaders, decision-makers and a cosmopolitan clientele, making the city an ideal stage for raising your brand's profile.
  • Association with strong values Quality, innovation and luxury are at the heart of Geneva's identity, values that your brand can embody by associating itself with the city.
  • An opportunity for lasting visibility A strong presence in Geneva is more than just a flash in the pan. It's an investment in long-term visibility, anchored in a city that continues to shine on the world stage.

We offer all these solutions, and more, to help you maximise your impact in Geneva, aligning your objectives with the city's DNA.

In 2024, Geneva will shine brighter than ever. What if your brand was the next to light up this exceptional city?

Signs
SAGEC advertising megaposter located at the left bank exit of the Mont Blanc car park in Geneva
Large-format, face-to-face megaposters for the Watch Dreamer campaign, installed at the Rive droite exit of the Mont-Blanc car park in Geneva, visible from the banners.

Put your brand at the heart of high-end traffic

From 1 November 2025Take up a position on our LED Megaposter at the Left Bank exit of the Mont-Blanc car park. A strategic location for maximum, lasting visibility.

Put your brand at the heart of high-end traffic

From 1 November 2025Take up a position on our LED Megaposter at the Left Bank exit of the Mont-Blanc car park. A strategic location for maximum, lasting visibility.