The Swiss Collector at Beau-Rivage Genève: a digital campaign in perfect harmony with the world of luxury
To mark Watches and Wonders strategy week, The Swiss Collector, a brand specialising in prestige timepieces, has chosen to roll out its digital campaign at the Hôtel Beau-Rivage in Geneva. The objective? To capture the attention of a highly qualified international audience, in perfect affinity with the brand's values: [...]
GemGenève x Force Promotion: the alliance of effective and exclusive positioning
For the past 4 years, GemGenève, the international trade fair dedicated to fine jewellery, has been deploying an effective and original communication strategy at the Mont-Blanc car park in Geneva. By covering the 16 double-sided sliding doors on the 4 levels of the car park for 1? months, the brand is ensuring a repeated, constant and exclusive presence among [...].
Premium visibility in the heart of Geneva for the École Tœpffer
To coincide with its open day on 17 May, the École Tœpffer chose FORCE PROMOTION to launch its advertising campaign on 1 May on the 3 bollards and barrier arms at the exit to the Mont-Blanc car park. A strategic location, frequented daily by an active and urban public (12,000 contacts per day), ideal for [...].
Lake Geneva Prestige benefits from Watches & Wonders for its digital campaign at the Beau-Rivage
To mark the prestigious Watches and Wonders watch week, we orchestrated a digital advertising campaign on the 7 screens at the Beau-Rivage, in collaboration with several exceptional brands. Among them was Lake Geneva Prestige (m3 Groupe), whose Marketing Coordinator, Mr Lebbouidi, gave us some very positive feedback: "This campaign enabled us to [...]
A new look for the escalators on the Quai Général-Guisan: the elegance of Marli New-York and Sartoro comes to Geneva!
Since 1 April, the escalators on the Quai Général-Guisan have been adorned with new visuals to elegantly envelop the 12,000 daily visitors to the Parking du Mont-Blanc! The Molard and Fusterie entrances to the Mont-Blanc car park now feature creations by the prestigious high jewellery brands Marli New York and Sartoro Genève, two [...].
1875 FINANCE moves to the top floor of the prestige building
On 21 March, we completed a project for our client 1875 FINANCE SA, a key player in wealth management for almost 20 years. This project, combining strategic flexibility and prestige, marks a turning point for our client, who now has a stronger presence on the international scene in Geneva. Indeed, the [...]
STO BENE PARTNERS joins the panorama of Geneva's harbour
In November 2024, our client STO BENE PARTNERS, which specialises in wealth management and has offices in Geneva and Hong Kong, installed its XXL letters on the roof of the Quai Gustave-Ador, opposite the Jet d'Eau and in the sights of Geneva's top luxury hotels. This is an excellent example of a brand that has succeeded in [...]
Holmes Place: an original XXL campaign
Our fitness premium client HOLMES PLACE took full advantage of the entrance and exit barriers on level -4 XXL of the Mont-Blanc car park to bring their creative vision to life. They used the barriers in an innovative way, creating an original 3D visual that left no-one indifferent when they parked on the [...].
