In French-speaking Switzerland, DOOH (Digital Out-Of-Home) is establishing itself as a full-fledged medium combining visual impact, modernity, and proximity.
At Force Promotion, we see a new era emerging: more creative, more local, more connected, and more responsible. Here’s how these trends will shape DOOH in 2026 and how to prepare for them today.
1. Large format: more than a medium, an experience
Visual impact remains DOOH’s primary strength, but in 2026, it’s evolving into something more: a moving brand experience.
Large-format displays no longer just catch the eye, they bring a brand’s identity to life in public space. On spectacular setups such as the largest outdoor digital screen in French-speaking Switzerland, in Vevey, a campaign becomes a visual rendezvous with the public, a landmark in urban daily life.
This impact isn’t just aesthetic: it boosts brand awareness, builds credibility, and creates lasting emotional presence.
2. The power of local relevance: speaking the audience’s language
In 2026, relevance will be the key to performance. Successful brands are those that speak to their audience within its context, using its language, rhythms, and references.
Romandy is diverse: Geneva, Lausanne, Vevey, Sion, Montreux, Fribourg… each city has its own habits, flows, and identity.
Adapting a message to these nuances transforms a simple broadcast into a genuine local conversation. Force Promotion’s screens, located in high-traffic areas, allow brands to be present where life actually happens.
3. DOOH and digital: consistency driving performance
DOOH no longer stands alone — it’s now an integral part of digital strategies.
A screen campaign can extend a social media activation, announce an event, or amplify a video shared online.
By combining DOOH’s physical visibility with digital measurability, brands can build a seamless path between the street and the smartphone.
This convergence creates a powerful halo effect: what the audience sees in the city, they encounter again in their digital life. The message becomes omnipresent, natural, and integrated.
4. The right message, at the right time
In 2026, the strength of DOOH will lie in real-time adaptability.
On Force Promotion’s screens, brands can change visuals anytime, tailor messages by hour, weather, or foot traffic, and stay perfectly aligned with their audience.
A visual can energize in the morning, inform at noon, and inspire in the evening, all on the same screen, in the same day. This flexibility turns DOOH into a living medium that moves with the rhythm of the city and its consumers.
More than just signage, it becomes a continuous dialogue between brand and audience.
In conclusion
DOOH in French-speaking Switzerland is entering an exciting phase of maturity: smarter, more creative, and more human. Brands that anticipate these changes today will be the ones to harness the full potential of this spectacular medium tomorrow.
With strategic locations in Geneva, Lausanne, Fribourg, Vevey, Montreux, Monthey, and Sion, Force Promotion helps businesses express themselves with strength, elegance, and impact in the urban landscape.
Contact Force Promotion today to design together the next digital campaign that will make your brand shine across French-speaking Switzerland.