Since 2018, we have been passionately supporting the Guitare en Scène Festival in its on-the-ground communication strategy. A strong collaboration, based on trust, listening, and adaptability, which continues to grow over the years.
A tailor-made media strategy, designed to resonate even before the first note
The Guitare en Scène Festival leaves nothing to chance — including its local visibility. Our partnership is based on the design of a tailor-made media strategy, aligned with the festival’s DNA and crafted to seamlessly integrate into the local landscape.
The goal: to bring the event to life long before its launch, by strategically occupying the space where attention is highest.
“We have always greatly appreciated our collaboration with Force Promotion, characterized by your professionalism, responsiveness, and the quality of the advice provided. These eight years have been marked by a true relationship of trust, with a team that listens, is proactive, and always ready to adapt to our needs.”
— Manon Antoniello, Guitare en Scène Festival
A campaign that gains momentum year after year
ach new edition is an opportunity to extend the duration and reach of the media plan. A progressive dynamic that allows the festival to establish itself sustainably in the minds of the local and cross-border audience.
In December 2024, a new milestone was reached with a bold street-marketing campaign, designed to create a direct connection with the Geneva audience at a strategic time, well in advance of the event.
The street-marketing campaign: the highlight of the year
This unique activation made an impact with its human, targeted, and on-the-ground approach:
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Presence in high-traffic areas in Geneva
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Direct interactions with the public
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Distribution of attractive and memorable visuals
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Creating a tangible connection between the festival and its future spectators
“The street marketing campaign launched this year was a real first for us, and it worked very well. It was a different and effective way to engage with the audience.”
— Manon Antoniello
A comprehensive and strategic media plan:
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100 F4 posters for massive visual impact
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Branded barriers that guide the audience on-site
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Sliding doors visible in high-traffic areas
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Digital screens displaying our visuals at moments of high attention
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And of course, the street marketing campaign in December: a real spotlight ahead of the campaign
“Thanks to your knowledge of the territory and local consumption habits, we were able to adapt our campaigns and gain in visibility and relevance. Your expertise is invaluable, especially for effectively reaching the Swiss audience, which represents about 30% of our attendance.”
— Manon Antoniello
Controlled visibility, a presence that leaves a mark
Result: a constant, coherent, and well-integrated presence that embeds the festival in people’s minds from the very first months of communication. A strong local anchoring that fully contributes to the event’s outreach.
A big thank you to the entire Guitare en Scène Festival team, to Pascale, Laurent, and of course to Manon Antoniello, for their trust year after year.
Do you want to implement an impactful media plan tailored to your challenges?
Contact us. We would be happy to work with you to create a strategy that makes a difference.
