Geneva’s skyline transforms with economic developments and contemporary challenges, particularly environmental ones. While some iconic signs have remained anchored for decades, others disappear or move, constantly reshaping Geneva’s urban and international landscape.
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Since 2021, the Energy Law requires us to turn off illuminated rooftop signs between 1 AM and 6 AM. This law indeed stipulates that illuminated signs and lighting of non-residential buildings must be limited during the night.
Your sign is therefore lit from dusk until 1 AM, then again from 6 AM until dawn.
Being LED-lit, our signs are very energy-efficient.
To give an idea, over a year, the energy consumption of a sign corresponds to only 1/4 of the consumption of an average Swiss household.
Furthermore, electricity costs are offered to our advertisers.
Between the moment you validate the project and when your sign is installed on the roof, an estimated lead time of 3 to 4 months is required.
This period includes the submission of your project to the authorities (City and State of Geneva) and obtaining the necessary permits, followed by the sign’s manufacturing time.
A print campaign offers several advantages that perfectly complement digital strategies. Here are some key benefits:
We offer this service to support our clients at every stage of their campaign. Thanks to our collaboration with trusted providers, we guarantee excellent value for money. We can manage this entire process for you.
However, if you prefer, you also have the option to manage this part independently.
This is entirely possible for posters inserted into backlit displays, for example, or following a campaign on bollards and barrier arms, as we are able to offer reusable options for this medium.
However, it is not possible for glued print campaigns (e.g., standard F4 series displays) or those printed on adhesive material (e.g., elevator or sliding doors).
It is entirely possible to combine print and digital, and we even recommend a media mix when your campaign strategy justifies it.
At Mont-Blanc Parking, combining these two media allows you to reach the prospect at different key moments of their customer experience and to more broadly cover users, especially for short-term campaigns.
We offer two strategic spots for your digital campaign
We guarantee a maximum digital loop of 2 minutes at Mont-Blanc Parking and one minute at Beau-Rivage.
This is entirely possible at Mont-Blanc Parking, for 10 or 20 seconds depending on the chosen option.
However, at Beau-Rivage, campaigns are image format only.
Dès le 1er novembre 2025, prenez position sur notre Megaposter LED en sortie Rive Gauche du Parking du Mont-Blanc. Un emplacement stratégique pour une visibilité maximale et durable.
Starting November 1st, 2025, position your brand on our LED Megaposter at the Rive Gauche exit of Mont-Blanc Parking. A strategic location for maximum and lasting visibility.
