Geneva's iconic luxury watchmaker, Vacheron Constantin has embodied watchmaking excellence and timeless elegance since 1755. In 2025, the company celebrates its 250th anniversaryThis prestigious anniversary is part of a strategy to build an international reputation that matches its heritage. Already present with a sign on the Quai des Bergues, the house wanted to take its visual influence even further, by joining the Geneva's most emblematic roof bar.
Located in Quai du Mont-Blanc 7Facing Lake Geneva and just a stone's throw from some of the city's top luxury hotels, this historic building enjoys exceptional visibility, in the heart of one of the city's most photographed panoramas. This strong positioning is not insignificant: it marks a new stage in Vacheron Constantin's visibility strategy.which has taken up a place of honour vacated by Jaeger-LeCoultre. A smooth transition within the Richemont Groupwhich bears witness to a continuity of excellence and prestige.
The new illuminated sign was installed on 6 July 2025under a perfectly clear sky, offering a dazzling presence in the Geneva nightscape from dusk onwards.
Force Promotion had the privilege of working alongside Vacheron Constantin to bring this project to fruition. From the technical study to the logistical coordination, right through to the final installation on the roof, each stage has been orchestrated with precision and rigour. This project was carried out in close collaboration with our long-standing partner, Neon LightThis ensures that the sign blends in perfectly with the architecture of the building and is totally faithful to the brand's visual identity.
Much more than a simple signage installation, this sign is part of an approach to strategic positioning to assert the company's presence with ambition and accuracy. Vacheron Constantin in the heart of the world capital of watchmakingwhere heritage, innovation and international influence come together.
We would like to warmly thank the Vacheron Constantin teams for their renewed confidence and shared ambition. This project symbolises a shared vision: to combine excellence, visibility and local roots in a place steeped in history.
