Geneva's skyline is changing to keep pace with economic developments and contemporary issues, particularly environmental ones. While some iconic names have remained firmly rooted for decades, others are disappearing or moving, constantly reshaping Geneva's urban and international landscape.
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Since 2021, the Energy Act has required us to switch off illuminated roof signs between 1am and 6am. This law stipulates that illuminated signs and the lighting of non-residential buildings must be limited at night.
Your sign is therefore lit from dusk until 1am, then again from 6am until daybreak.
Because they are lit using LEDs, our signs consume very little energy.
To give you an idea, over the course of a year, the energy consumption of a brand corresponds to just 1/4 of the consumption of an average Swiss household.
In addition, electricity costs are free for our advertisers.
From the time you approve the project to the time your sign is installed on the roof, you should allow 3 to 4 months.
This period includes submitting your project to the authorities (City and State of Geneva) and obtaining authorisations, then the time needed to manufacture the sign.
A print campaign offers a number of advantages that perfectly complement digital strategies. Here are some of the key benefits:
We offer this service to support our customers at every stage of their campaign. Thanks to our collaboration with trusted service providers, we can guarantee excellent value for money. We can take care of all the management for you.
However, if you prefer, you can also manage this part on your own.
This is perfectly feasible for posters inserted in backlit media, for example, or following a campaign on bollards and barrier arms, as we can offer you reusable material for this type of media.
However, this is not possible for glued print campaigns (standard F4 series displays, for example) or campaigns printed on adhesive (lift or sliding doors, for example).
It is entirely possible to combine print and digital and we even recommend a media mix when your campaign strategy justifies it.
At Parking du Mont-Blanc, combining these 2 media enables us to reach prospects at different key moments in their customer experience and to cover users more comprehensively, particularly in a short-term campaign.
We offer you two strategic spots for your digital campaign
We guarantee a digital loop of no more than 2 minutes at the Parking du Mont-Blanc and one minute at the Beau-Rivage.
You can do this at the Parking du Mont-Blanc, by 10 or 20 seconds depending on the option you choose.
At the Beau-Rivage, on the other hand, campaigns are in image format only.
Rue Neuve-du-Molard 5
1204 Geneva
Switzerland
