Stand out from the crowd on an ultra-premium medium - an XXL-size exclusive. By covering the 4 glass walls of the escalators in the Mont-Blanc car park, on the Quai Général-Guisan (Molard and Fusterie entrances), you can offer yourself an exclusive medium.
Edwige Le Gavrian, Marketing Manager at MONTBLANC, who communicated on escalators for 2 years
"We're seeing a positive impact with an interesting target customer, just a few metres from our shop. This premium medium allows us to communicate directly and effectively with a target with high purchasing power. We've had positive feedback, particularly from single-product campaigns. The more repetitions there are of a single item, the more we see demand for it increase directly in the shop. The fact that our shop is opposite the Car Park helps to give meaning to our escalator campaign, creating a reminder for customers who don't know that we're just a few metres away.
I'd like to thank Force Promotion for their responsiveness and availability, as well as their support on the operational side of things, with their photo report. Our collaboration is going really well".
The must-visit car park in the heart of Geneva's hypercentre.
Its high footfall means it reaches a target audience of business people, as well as the clientele of the prestigious boutiques on Rue du Rhône and Rue de la Confédération.
Rue Neuve-du-Molard 5
1204 Geneva
Switzerland
