{"id":5567,"date":"2025-05-16T11:26:43","date_gmt":"2025-05-16T09:26:43","guid":{"rendered":"https:\/\/force-promotion.ch\/gemgeneve-x-force-promotion-the-alliance-of-effective-and-exclusive-positioning\/"},"modified":"2025-05-16T11:26:43","modified_gmt":"2025-05-16T09:26:43","slug":"gemgeneve-x-force-promotion-the-alliance-of-effective-and-exclusive-positioning","status":"publish","type":"post","link":"https:\/\/force-promotion.ch\/en\/gemgeneve-x-force-promotion-the-alliance-of-effective-and-exclusive-positioning\/","title":{"rendered":"GemGen\u00e8ve x Force Promotion: the alliance of effective and exclusive positioning"},"content":{"rendered":"

For the past 4 years, GemGen\u00e8ve<\/strong><\/a> the international show dedicated to fine jewellery, is deploying an effective and original communication strategy at the Mont-Blanc car park<\/strong><\/a> in Geneva. By covering the 16 double-sided sliding doors <\/a>spread over 4 levels <\/strong>of the car park, the brand ensures repeated, constant and exclusive presence <\/strong>with 12,000 daily contacts.<\/strong> <\/p>\n

A partnership based on trust<\/h3>\n

The relationship between Gem Gen\u00e8ve and Force Promotion is well established.
Alexandra di Guiseppe, in charge of GemGen\u00e8ve’s campaigns on this medium, explains:<\/p>\n

\n

“We’ve been working with Force Promotion for over 4 years. They are a trusting, fluid and efficient relationship.<\/strong>” <\/p>\n<\/blockquote>\n

It also highlights:<\/p>\n

\n

“Their great reactivity <\/strong>and their ability to always put our needs at the centre of their priorities really makes a difference.”<\/p>\n<\/blockquote>\n

A medium unique in its repetition and impact<\/h3>\n

This system is not based on the format, but on the message repetition<\/strong>. This format is visible on every level of the car park, both on the lobby and car park sides, and to pedestrians and motorists. This format creates a strong and constant memory effect <\/strong>throughout the user’s journey. <\/p>\n

\n

“This support is perfectly suited to promoting our event. <\/strong>It’s a great place to be, both in terms of location and visibility,” explains Alexandra di Guiseppe.
“Direct visibility with a targeted audience, as well as the original and unexpected nature of the medium <\/strong>are key to its effectiveness.”<\/p>\n<\/blockquote>\n

The choice of this presence in such a strategic location – particularly during events such as Watches & Wonders<\/strong> – enables GemGen\u00e8ve to capture your target audience effectively.<\/strong><\/p>\n

Concrete results<\/h3>\n

Although the impact on brand awareness has not been precisely quantified, the feedback is encouraging:<\/p>\n

\n

“We observed a significant number of scans of our QR codes, demonstrating real interest<\/strong>.”<\/p>\n<\/blockquote>\n

The stand fits perfectly into the global communication strategy <\/strong>of the event, in conjunction with other targeted actions.<\/p>\n

A logical extension to 2026<\/h3>\n

Buoyed by the effectiveness of this format, GemGen\u00e8ve has already booked the system for its 2026 edition<\/strong>.<\/p>\n

\n

“The right positioning of the campaign, particularly during strategic periods, means we can effectively reach our core target audience before and during our event,” explains Alexandra di Guiseppe.<\/p>\n<\/blockquote>\n

Any advice for those who are hesitating?<\/h3>\n
\n

“This medium offers real visibility and real benefits in terms of impact.”
“It’s a partnership that we really appreciate, both for the quality of the service and the relevance of the support it offers.”<\/p>\n<\/blockquote>\n

Thank you to GemGen\u00e8ve and in particular to Alexandra di Guiseppe for her collaboration and renewed confidence.<\/p>\n

GemGen\u00e8ve – International Gem and Jewellery Show – https:\/\/gemgeneve.com\/# <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For the past 4 years, GemGen\u00e8ve the international show dedicated to fine jewellery, is deploying an effective and original communication strategy at the Mont-Blanc car park in Geneva. By covering the 16 double-sided sliding doors spread over 4 levels of the car park, the brand ensures repeated, constant and exclusive presence with 12,000 daily contacts. […]<\/p>\n","protected":false},"author":2,"featured_media":5604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-5567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievements"],"_links":{"self":[{"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/posts\/5567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/comments?post=5567"}],"version-history":[{"count":0,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/posts\/5567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/media\/5604"}],"wp:attachment":[{"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/media?parent=5567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/categories?post=5567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/force-promotion.ch\/en\/wp-json\/wp\/v2\/tags?post=5567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}