“A perfect support from A to Z”
The OSPENA Group manages 19 Molino pizzeria restaurants throughout Switzerland, as well as Frascati in Zurich and Le Lacustre in Geneva. Last January, Noemi Fergg, the group’s Marketing Manager, contacted us with the aim of communicating the reopening of the Molino restaurant on Place du Molard in Geneva. Our advertising space in the Mont-Blanc car park was strategically chosen to meet her needs: “The location is perfect for us, as we have 2 restaurants in the immediate vicinity of the Parking, which is frequented by many tourists” confides Ms Fergg today.
As a result, she was able to take advantage of a combination of two of our flagship media in the parking lot: F4 serial displays, which cover all 4 levels of the parking lot with a visual repetition effect, and digital screens, in which she chose to broadcast a 10-second video spot to further enhance the visibility of her campaign. A choice she doesn’t regret: “We’re very satisfied with the results of our campaign at the Parking du Mont-Blanc, it looks great!”
Initially planned for April, the campaign had to be posponed because of the pandemic. Indeed, with the opening of the restaurant being inevitably impacted, Force Promotion naturally accepted to reschedule the campaign to the new opening date, June 27. As a result, 200 posters were evenly displayed throughout the whole parking on June 29, and the first video campaigns started broadcasting on the digital screens on June 22. Our client is delighted by her experience with Force Promotion : “We enjoyed working with the Force Promotion team. They have been very generous and allowed us to reschedule our campaign without additional fees during the COVID19 pandemic. The support has been perfect from A to Z and we will most likely renew our collaboration”.
We thank our client for her trust. Visit their retaurant Molino – Place du Molard 7 – 1204 Geneva – 022 310 99 88